Nude had its humble beginnings in 2007 as a tiny salon in Central Hong Kong focused on simply providing the best Brazilian Wax!
Nude was the first salon in Hong Kong to specialize in Brazilian Waxing. Given Hong Kong was relatively new to Brazilian Waxing back then, Nude’s aim was to create a boutique, private service that would finally bring the best high-end international waxing standards to Hong Kong.
Our first challenge was to find and train exceptional therapists. Given there were very few international experienced waxing therapists in Hong Kong at the time, we spent months training them with the proper techniques from scratch. Our approach was from a 100% customer point of view, our poor friends each took their turns testing the service and giving detailed feedback before we opened. The results however were exceptional, and until this day the customers still drive how we perform and improve our services.
The first Nude was a modest 3 room shop in Central, Hong Kong. The idea was to keep it discrete, comfortable and clean. The demand for our service has since grown significantly, however we still keep the concept of operating small cozy shops to ensure the comfort of our customers and quality of our therapists. We do not believe that it is possible to offer the same level of personalized service and client comfort in larger commercialized shops.
Finally, the Nude story is all about the Nude Family. We are so grateful to work amongst people that take care of our customers, each other and the business. As many of our loyal customers know, several of our therapists have been with us for years and we are very selective about new additions to the Family.
We sincerely hope you will experience our focus on quality service with a smile at Nude.
Hope to see you soon
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